When you think of home appliances, you might not immediately think of Midea, yet this is a global giant that might just surprise you with its vast influence! Known for its renowned series like the Venus Series, Apollo Series, Aurora Series, and Xtreme Series, Midea is celebrated for its innovative cooling solutions that often go unnoticed. The Venus Series impresses with energy-efficient designs and features like the SmartSavE mode, catering to spaces with capacities from 2.0kW to 8.0kW, while the Apollo Series delivers powerful performance with smart Wi-Fi control and wide temperature ranges, perfect for both residential and commercial settings. Beyond these, the Aurora Series and Xtreme Series stand out for their advanced technology and durability, tackling diverse climate challenges with ease. As the world’s leading producer of major appliances and industrial robots, Midea also excels in refrigerators, washing machines, dishwashers, microwave ovens, kettles, water dispensers, and vacuum cleaners, offering smart, sustainable solutions globally through extensive R&D and partnerships.
Photo of Midea Home Appliances (Midea Official, 2025)
The Heart of Midea: Innovation with Purpose
Midea is more than just a global brand, it’s a symbol of innovation, dependability, and genuine care. Trusted by over 500 million users in more than 200 countries, Midea leads the way in smart living solutions and home appliances.
Its global headquarters in Beijiao, Shunde District, Foshan, China, reflects a forward-thinking spirit, where modern design blends with beautiful greenery, and where creativity, sustainability, and technology come together. This is where Midea’s journey began, and where it continues to shape a better, more connected world.
At the core of Midea’s mission is a simple goal: to make everyday life more comfortable, convenient, and connected for every household.
Photo of Midea Headquarters in Beijiao, Shunde District, Foshan, China (Wikipedia, 2025)
The Journey of Growth
Midea’s story started in 1968 as a small workshop in Beijiao. In 1980, the company ventured into home appliances with the launch of its first electric fans and introduced its first air conditioners in 1985. From humble beginnings, Midea has grown into a global powerhouse with:
- Over 400 subsidiaries
- 38 R&D centers
- 44 production bases worldwide
In 2010, Midea embarked on its international partnerships with the American air-conditioner leader, Carrier Corporation. Their initial collaboration took root in Cairo, Egypt, under the name Miraco Carrier, blending expertise for innovative solutions. The following year, Midea and Carrier expanded this successful alliance, establishing a network of closely connected joint venture companies in Brazil, Argentina, Chile, and separately in India, strengthening their global presence.
Photo of Midea and Carrier in new joint venture (Cooling Post, 2025)
In late 2014, the Chinese tech giant Xiaomi made a significant move by investing AUD 256 million to acquire a 1.2% stake in Midea Group. Alongside this investment, a promising collaboration between the two companies was also unveiled, setting the stage for future innovation.
Photo of Midea and Xiaomi (Tech in Asia, 2025)
Since 2016, Midea has expanded its global footprint by acquiring leading international brands such as Toshiba Home Appliances (Japan), KUKA (Germany), Clivet (Italy), and Servotronix (Israel), strengthening its global footprint.
Photo of MDV Global (MDV Global, 2025)
Incomparable Strengths: Why Midea Stands Out
Midea’s success is built on pioneering technology, and over the past five years, it has invested nearly RMB 60 billion in R&D, resulting in some of the industry’s most advanced, energy-efficient, and user-friendly products.
For example, take the Apollo and Aurora series of air conditioners, designed to perform flawlessly in challenging climates. These models offer:
- Quiet operation
- Smart Wi-Fi control
- Eco-friendly R32 refrigerant
- Wide temperature operating ranges from -20°C to 55°C
Midea is committed to reducing its environmental impact. Its “Green Midea” initiative targets a 20% reduction in carbon emissions by 2025, showcasing its leadership in sustainable manufacturing and eco-conscious design.
Photo of R32 Refrigerant from Midea (Midea Polyaire, 2025)
A Global Leader Recognised Worldwide
Midea produces an impressive range of products, including lighting, water appliances, floor care solutions, small kitchen appliances, laundry systems, large cooking appliances, and refrigeration units. As the world’s leading microwave oven manufacturer, Midea also serves as an original equipment manufacturer (OEM) partner for numerous renowned brands. For instance, many microwaves, sharing similar internal technology but featuring diverse external designs, are made by Midea and sold under various brand names. This applies to some HVAC products as well, such as air conditioners and dehumidifiers, reflecting Midea’s production expertise. With a rich heritage in heating, ventilation, and air conditioning (HVAC) for both home and commercial use, the company stands out globally.
Midea’s transformation from a traditional manufacturer to a global technology leader hasn’t gone unnoticed. Since entering the Fortune Global 500 in 2016, Midea has steadily climbed the ranks, reaching 245th in 2022 with USD 53.26 billion in revenue (2021). It also ranks among the Top 100 Most Valuable Technology Brands worldwide. Midea has received multiple international accolades, including iF Design Awards and Red Dot Awards, recognizing its excellence in innovation and product design.
Over the past decade, Midea has secured a series of impressive high-profile projects, reaching a standout moment with its latest achievements. The company proudly installed large-scale HVAC solutions in all 12 stadiums for the 2016 Olympic Games in Brazil and delivered cutting-edge systems for 9 of the 12 stadiums during the 2014 World Cup in Brazil, showcasing its global expertise.
For Australian households, this global reputation translates into smart, dependable products, and future-ready solutions. Additionally, Midea holds the title of the world’s largest producer of industrial robots and home appliances, blending cutting-edge technology that enhance everyday living.
Photo of MideaCompany Intro (Midea Official, 2025)
Why Choose Midea with Us?
As proud distributors of Midea in Australia, we’re thrilled to bring this world-class technology to local homes and businesses. Whether you live in the heart of the city or in a rural setting, we deliver tailored service and expert advice to suit your needs.
From split systems to powerful ducted solutions, Midea air conditioners are designed to perform in our diverse climates, with operating ranges from -20°C to 55°C. Featuring advanced DC inverter technology, eco-friendly R32 refrigerant, and smart features like Wi-Fi control and voice compatibility with Google and Amazon, these units deliver quiet, efficient cooling and heating year-round. Whether you need a compact unit for a single room or a whole-home system, Midea’s range ensures comfort without compromise.
With a standard 7-year warranty, you can trust Midea to keep your home comfortable for years to come, quietly, efficiently, and intelligently.
Midea’s story is one of passion, innovation, and continuous progress. By choosing Midea, you’re not just buying an air conditioner—you’re investing in decades of trusted performance and next-generation comfort.
Visit our website or contact us today to explore our full Midea range and discover the difference for yourself.
References: Midea Official (2025).
Reference Date: 01/07/2025
